Coca Cola and the Art of Brand Building
The next day I changed my route for ‘a road less traveled’ and established there to be no way for me to reach the office without being exposed to the Coca Cola brand at least twice. So the next day I stayed at home. This is breaking the rules somewhat, but I was adamant it could be done.
Brands dont matter to marketers
Wed, Oct 22, 2008
In an industry that is fairly new, it's a real travesty that we demand our self righteous position as top of the marketing food chain, despite still soiling our nappies because of our dependency to leverage off our “traditionalist rivals”.
E-mail: From villain to vindicated
Mon, Oct 13, 2008
One also needs to keep in mind that e-mail is regarded as a nuisance these days. There are tons of applications, tips and management tools specifically created to combat our inbox invasion as it is well documented that e-mail consumes productivity like a new Wii release.
Email: from villian to victor in brand marketing
Mon, Oct 13, 2008
Reposting Henre’s blog post here on the corporate site: Making a case for email branding as value adding tool to everyday business communications is not always as simple as explaining the obvious benefits of branding alone. Some decision makers are driven by return on investment figures, where for some others elegant designs are enough to [...]
Rocketseed Blogger Competition
Wed, Oct 8, 2008
Because we love bloggers so much, we thought we'd give away phenomenal Rocketseed branding licenses in return for doing what you do best: blogging.
Mon, Oct 27, 2008
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