Branding by not Branding
Christmas being what it is, and despite being exposed to a plethora of commercial brands, one tends to go about one’s way in a rather oblivious state. Considering it is the season of happiness, love and togetherness, it is also quite spectacularly the season of multi-billion dollar branding and marketing campaigns.
Iraqi shoe-ting: Latest Bush attack!
Mon, Dec 15, 2008
It’s a mere five weeks before Bush hands over his reign to The King of Branding, Barack Obama, but even five weeks proved a rather stretching period for brand master Bush. Instead of quietly disappearing into oblivion, it was an unannounced visit to Iraq that would see off Bush with a bang. (Note: No puns are intended during the course of this article)
What if people told their people that your product sucks?
Wed, Dec 10, 2008
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While the Detroit Big 3 CEO’s are jetting off to Washington DC to kneel at the powers for some bailout money, a shocking realisation awaits them upon their return: The general public, aka their customers, want them to fail. Back in the days, when Dell computers became the new weapons of mass destruction, going up [...]
What if people told their people that your product sucks?
Tue, Dec 9, 2008
Back in the day when Dell computers became the official weapons of mass destruction, going up in flames at the drop of a penny, the response from Dell’s superiors were to act is if nothing happened.
How has the branding game changed?
Tue, Dec 2, 2008
The only thing that has really changed is how your clients interact, or better yet, prefer to interact with your brand. In simple terms, how you build your brand has changed.
Tue, Dec 23, 2008
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