Veet don’t beat around the Bush
There are two types of marketers. One that sticks with what he knows and the other that moves with the times. Veet Hair Removal Company is from the latter clan of marketers. The world’s stage is alight with Obama fever, but Veet showed us the tremendous impact it has to show our respect for the [...]
RSS: It’s not about the technology
Fri, Jan 16, 2009
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RSS has been the cause of great migraines for marketers as they struggle to “sell” the idea to mainstream society. In fact, Marshall Kirkpatrick reckons the market has died completely. Not that there was much of a market to begin with, especially in terms of small businesses and consumers using it. What blows his mind, [...]
Never Minded Branding for Narrow Minded Businesses
Fri, Jan 16, 2009
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If you’ve been in the marketing and branding industry long enough to be able to spot the purple cow from its purple dung, you will be able to have identified a number of “small business marketing catchphrases” along the way: 1. I don’t need marketing. I’m doing well enough as it is. 2. Technology doesn’t [...]
RSS: It’s not about the techonology
Tue, Jan 13, 2009
To businesses and marketers wishing to gain the edge over competitors, this is good news though. RSS is too brilliant to ignore, and while many still fail to grasp the technology, my plea is to soldier on right passed the meaning and head on to the good stuff…why you should use it.
Never Minded Branding for Narrow Minded Businesses
Tue, Jan 6, 2009
I think to best illustrate the embrace of change, a true short story would suffice. I have a friend, a photographer by trade, he is one of those people I would, rather carefully, label as pigheaded. Being employed could very well disguise this, but when he opted to go freelance a couple of months back, the reality of the situation quickly dawned upon him: He will have to source some clients.
Wed, Jan 28, 2009
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