Rocketseed empowers social media
The thing that makes social media work in the business place is arguably its ability to integrate across multiple platforms. The value of social networks for marketers often doesn’t lie inside the platform itself, but in the data that can be extracted from the platform and the opportunities that arise from connections forged as a [...]
Marketing metrics made easy
Wed, Dec 15, 2010
The days of marketing not being accountable for results are truly a thing of the past. With the digital age now in absolute swing, measurability is a prerequisite and no longer a strategic tool that comes at a price. A wealth of online services exist that enable marketers to measure their campaigns in depth. Eyeballs [...]
How emails sells when you don’t
Tue, Dec 14, 2010
We live in a connected, on demand society. Television is making way for online television where viewers can decide what they watch, when they want to watch it. Traditional marketing and advertising are ailing, and although not redundant, it is conceding a substantial amount of attention as technology progresses, even in developing countries. We read [...]
Mark Zuckerberg saw the future. And it is not email
Mon, Dec 6, 2010
A couple of weeks ago Facebook CEO, Mark Zuckerberg, revealed the company’s latest venture in breaking down the social chasm by launching (to selected users) their new multifaceted messaging system. This sees Facebook surging forward in its dominance of the social sphere, and slowly chipping away at market share in the email space where internet [...]
Mon, Dec 20, 2010
2 Comments