QR codes and the art of value added marketing

Tue, Jun 21, 2011

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With smart phone technology now becoming virtually ubiquitous we’ve been seeing quite a substantial push for QR (Quick Response) codes of late. These 2D barcodes have been created and popularized in the East, especially Japan and Korea, but have been rather slow to adopt to western countries. Now however, there seems to be a stronger [...]

When every email counts

Wed, Jun 8, 2011

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We all get sucked into the hype of things at times, whether a newly launched gadget, a group-buying website going public or simply the latest celebrity-driven fashion craze. We are classed into two main categories essentially – the early adopters; those who go to great lengths to get their hands on the latest gadget, or, [...]