Our UK Managing Director, Fiona Robson, was presenting yesterday at the Hotelympia exhibition on how email can drive sales. We’ll be sharing the presentation shortly, but in the meantime check out this meme on email marketing that she put together for the presentation – and see what you think. If you like it, please share.

They say the customer is always right, but few can claim to be so ‘right’ that they convinced a well known supermarket to change the name of one of its most popular products. Well, 3 ½ year old Lilly Robinson can. After Lily wrote to Sainsbury’s asking “Why is it called Tiger bread? It should be called Giraffe bread?” she not only received a personalised letter responding to her question, but the supermarket actually went ahead and renamed the bread. How often do you come across such a glowing example of customer care? In this age of digitalisation, personalised communication from business to consumer seems to be getting rarer and rarer. So what has happened to the ‘customer relationship’?

The Specialist Distribution Group (SDG) is part of Europe’s largest independently owned IT group. With annual turnover in excess of $2.34b and international coverage in 47 territories, SDG is the EMEA Specialist Technology Distributor. The group offers a complementary range of channel-enabled services that provide reseller partners with both the capacity and the capability to meet the demands of their customers in the most agile and economic way. “Rocketseed Mail is a proven marketing channel for SDG. It delivers quantifiable results and provides our sales teams with a constant flow of new business leads – it just works!” Andrew Clarke, Head of Marketing

Why growing your database should be top of your list in 2012. It’s January, the traditionally introspective time when individuals look to self-improvement and businesses look to…well, self-improvement. With lists of resolutions piling up and actions needed, here at Rocketseed we think “CRM” and “Customer Database” should be at the top of every list, as [...]

As we tidy our desks, file our 2011 emails and start to scan the 2012 calendar here at Rocketseed, we are delighted to share with you some key highlights of 2011 as well as a number of exciting prospects and projections for the year ahead… 2011 2011 has seen new Managing Directors, Robyn Woods-Child (Australia) [...]